McKINNEY (May 12, 2015) — The North Texas Affiliate of Mothers Against Drunk Driving® (MADD) will host its signature Walk Like MADD® non-competitive 5K fundraising walk in McKinney on Saturday, May 16. The walk begins at 9 a.m. at Towne Lake Park and will raise funds and rally support for MADD’s Campaign to Eliminate Drunk Driving®.

Funds raised through Walk Like MADD help further MADD’s lifesaving mission and the Campaign to Eliminate Drunk Driving, which calls for high-visibility law enforcement, ignition interlocks or “in-car breathalyzers” for all convicted drunk drivers and support for the development of advanced technology.

Walk like MADD has three main components:

  • Remember: We walk for those who no longer can and alongside those who are learning to walk again.
  • Inspire: We walk empowered even when we feel powerless, as survivors when we have been victimized, and with purpose when we have lost our way.
  • Commit: We walk with supporters who share our vision of no more drunk driving victims.

“We walk to finish the job that was started by a grieving mother in 1980. Now in our 35th year, MADD has saved more than 300,000 lives and has served more than 300,000 victims,” said LoriAnn Gilbert, Walk Manager. “Walk Like MADD will raise mission-critical funds to help save lives in our hometown.”

The timing for Walk Like MADD is significant because it coincides with a high-visibility, ignition interlock law (HB 2246) that MADD is supporting. Ignition interlocks are proven effective in stopping drunk driving. According to the Center for Disease Control and Prevention (CDC), ignition interlocks, on average, reduce drunk driving recidivism by 67 percent.

The event will begin with a bell rally to honor the victims of drunk driving. A Key Visual will represent the 1,337 drunk driving deaths on Texas road in 2013. There will be a crash vehicle on display. Texas Department of Transportation will be providing an Impaired Driving Simulator.

Despite a nearly 50 percent decline in drunk driving deaths since MADD was founded in 1980, more than 10,000 people are killed by drunk drivers and another 290,000 are injured in drunk driving crashes every year. In fact, two in three people will be involved in a drunk driving crash in their lifetime.

Walk Like MADD events are taking place in more than 80 cities across the country this year. Registration is $15 for those ages 5-21, and $25 for those who are 21 and over.

There are several other ways to participate in Walk Like MADD if attendance is not possible:

  • Donate – Give to a participant or a team to help them reach their fundraising goals.
  • Be a virtual walker – If someone can’t be there in person, there are still ways for them to get involved and raise money for this important cause.
  • Volunteer – We need help the day before, day of, or the days after the big event.
  • Sponsor – Consider becoming an official event partner. We have a variety of packages and every dollar goes towards making our community safer.

Please visit to register, donate or get more information.


About Mothers Against Drunk Driving

Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is celebrating its 35th anniversary by creating a future of NO MORE VICTIMS™. MADD is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these crimes and prevent underage drinking. MADD supports drunk and drugged driving victims and survivors at no charge, serving one person every 10 minutes through local MADD victim advocates and at 1-877-MADD-HELP (623-3435). MADD’s Campaign to Eliminate Drunk Driving® will end drunk driving through increased law enforcement, all offender ignition interlock laws and advanced vehicle technology. PowerTalk 21® is the national day for parents to talk with their teens about alcohol, using Power of Parents®’ proven approach to reduce underage drinking. Learn more by visiting MADD’s new website at or calling 1-877-ASK-MADD (275-6233).