Market Street and its parent company, United Supermarkets, have announced a partnership with Go Green Racing and Randy Hill Racing LLC, to sponsor two cars at this weekend’s NASCAR events at Texas Motor Speedway, according to a press release.
United will sponsor the No. 39 car, driven by Tim Andrews, in the NASCAR Nationwide SeriesTM “O’Reilly Auto Parts Challenge” on Saturday, Nov. 3. United will also sponsor the No. 79 car, driven by Kelly Bires in the NASCAR Sprint® Cup “AAA Texas 500” race on Sunday, Nov. 4.
“This is our first NASCAR sponsorship, and we are thrilled to introduce our United Supermarkets and Market Street brands to NASCAR fans,” said Wes Jackson, chief merchandising officer for United Supermarkets, LLC. “Randy has indicated this is the first time a NASCAR team has run an entire season without a sponsor all the way through, so we’re delighted to be a part of his team this weekend.”
Randy Hill Racing is owned and operated by Randy Hill, a Texas-based entrepreneur with business dealings in real estate, manufacturing and trailer leasing and sales. Currently, Hill is working on a reality TV show titled “Zero 8” about his journey of building a NASCAR race team from the ground up. The first episode is slated to air nationally on NBC prior to the Daytona 500 in February 2013.
Go Green Racing is Randy Hill Racing’s team operations partner.
The NASCAR Nationwide SeriesTM “O’Reilly Auto Parts Challenge” will be televised on ESPN2 at 6:30 p.m. on Saturday, Nov. 3. The NASCAR Sprint® Cup “AAA Texas 500” will be televised on ESPN at 2 p.m. on Sunday, Nov. 4.
About Market Street and United Supermarkets, LLC
Market Street™ is a unique shopping experience that combines everyday grocery shopping needs with the unique specialty items, whole-health products and chef-prepared foods that shoppers want. United Supermarkets, LLC operates 10 Market Street stores throughout Texas, including six D/FW area locations in Allen, Colleyville, Coppell, Frisco, McKinney and Plano.
Now in its 96th year of operation, United Supermarkets, LLC, is a Texas-based, family-owned grocery chain with stores in 30 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates 51 stores under four distinct formats: United Supermarkets, Market Street, Amigos and United Express. The company’s 52nd store – a fourth-generation Market Street location – is currently under construction in Lubbock.