McKINNEY, TX - Thousands of football fans are descending into McKinney for the NCAA Division II Football Championship game between West Florida and Minnesota State. And that means two things:
- McKinney will be in the national spotlight
- A huge economic impact
Following a successful championship experience in December of 2018, the NCAA Division II Football Committee chose McKinney Independent School District Stadium as the host site of the 2019-2021 Division II national championship games.
“A month after the event, we did a Skype meeting with the NCAA and the participating schools. The feedback was excellent,” said Shawn Pratt, the director of athletics for the McKinney ISD.
Earlier this year, the City of McKinney commissioned an economic impact study and the results were nothing short of eye-popping. According to the study, the Division II championship game on December 21st could bring in around $1.13 million.
Here’s how the study breaks down the predicted economic impact on the area:
- Hotel Expenditures: $213,345
- Food and Beverage: $347,506
- Entertainment and Shopping: $445,503
- Other Taxable Expenditures: $123,999
Though the game may be taking place on the 21st, the city expects this to be an affair that lasts several days. The teams will arrive on December 18th, and while they will certainly be holding practices during the days leading up to the game, the city says the two teams will also be participating in community outreach at local schools.
While the teams are in town, there will be plenty to do for the fans and area residents. For example, McKinney restaurants will play host to their own little competition called Tacos, Tequila & Cervaza, offering specialty tacos, tequila, and, of course, Cerveza. There will also be the ever-popular Fan Fest on December 20th.
According to Community Impact, last year’s game brought in nearly $160,000 to the city of McKinney, under the estimated $177,000 predicted prior to the game.
Whether or not this year’s contest brings in over $1.1 million is anyone’s guess. What no one is questioning? The weekend of Dec. 21 in McKinney is going to be a hit, so strap up that helmet and enjoy.
*Cover photo courtesy McKinney ISD