The Texas Legends have partnered with ZTE USA, a subsidiary of ZTE Corporation, a leading global provider of mobile handsets, telecommunications equipment and network solutions, to host a “ZTE Charity Night” benefitting the Boys and Girls Club of Collin County. This collaborative effort marks a first for ZTE USA in the sports industry, and a unique opportunity for the Boys and Girls Club.
The Legends will face the Bakersfield Jam, a shared affiliate of the Los Angeles Clippers, on Thursday, March 21 at 7 p.m. The game will be broadcast on KTXD47.
ZTE USA is headquartered in Dallas with branch offices and R&D centers across the U.S. In addition to hosting the ZTE Charity Night, ZTE USA is launching a social media campaign to enable fans across the country to donate to the Boys and Girls Club of Collin County simply by retweeting or “liking” ZTE USA’s respective Twitter and/or Facebook postings announcing “ZTE Charity Night.” To participate, the local Dallas community as well as ZTE’s customers and fans, can find the ZTE USA handle on Twitter (@ZTE_USA), the ZTE USA page on Facebook and the Texas Legends Twitter handle, @TexasLegends.
“We are very excited to partner with the Texas Legends to benefit the Boys and Girls Club of Collin County,” commented Lixin Cheng, CEO, ZTE USA, and president, North America Region, ZTE. “This partnership represents ZTE USA’s commitment to helping the local communities in which we work and we are honored to be a part of this wonderful event.”
“We give our utmost thanks to the Texas Legends and to ZTE USA for their support,” commented Mike Simpson, CEO of the Boys and Girls Clubs of Collin County. “Both of these organizations give a tremendous amount back to the community, and I am proud to call both of them partners of BGCCC. This is the launch of a long term partnership with both organizations.”
The Legends will wear customized jerseys celebrating the Boys and Girls Club, uniquely branded with the Legends logo, Boys and Girls Club logo, and the ZTE logo. Select jerseys will be available via a silent auction during the game, with all proceeds benefiting the Boys and Girls Club of Collin County.