PRINCETON — Football tailgates are a time-honored tradition for Americans. However, excessive drinking at these events is a growing cause for concern. According to the 2011 University of Minnesota BAC Study of Professional Game Day Tailgating, one in four people reported having consumed five or more alcoholic drinks.

This season, Caron Texas, part of Caron Treatment Centers, a nationally recognized non-profit provider of alcohol and drug addiction treatment, will team up with the University of North Texas’ Eagle Peer Recovery organization to host a sober tailgating event at the Cotton Bowl on New Year’s Day. Caron Texas previously supported Southern Methodist University hosting a successful sober tailgating event in October. 

“New Years is an occasion that is all too often marked by increased substance use,” said Robert D. Ashford, President of the Eagle Peer Recovery organization and a junior at UNT. “We are excited to work with Caron Texas to host this important event that offers our local communities fun, pre-football game festivities without the dangers or pressures of alcohol.”

Eagle Peer Recovery (EPR) was established at the University of North Texas in June of 2013 for one simple purpose: To provide peer-based resources that assist students in finding an improved quality of life. EPR aims to create a safe-haven for students in long-term recovery or those seeking active recovery.

“We want to remind people about why they loved football to begin with before alcohol entered the picture,” said Mike Puls, Vice President and Executive Director of Caron Texas. “Our goal is to help individuals in recovery, their families and members of the Dallas-Fort Worth community enjoy their lives in a healthy and productive way.”

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About Caron Texas

Caron Texas, just 40 miles north of Dallas, opened its doors in July 2010 and provides comprehensive, high-quality, gender-specific addiction treatment to adults and young adults (ages 18-25) in Texas and the Southwest. Part of the Caron Treatment Centers network, the 28,000-square-foot facility is set on 40 acres and offers many amenities for patients and their families, such as a new 14,000-square-foot fitness center and swimming pool, in a serene and secluded setting. For more information, visit

About Caron Treatment Centers

Caron Treatment Centers is a nationally recognized non-profit provider of alcohol and drug addiction treatment. With nearly 60 years in the field, Caron is one of the oldest and largest organizations offering primary, relapse and longer-term residential treatment for adolescents, young adults, adults and older adults, as well as families affected by the disease of addiction. Caron’s treatment is gender separate and gender-specific. Caron has extensive experience in the treatment of co-occurring psychological/psychiatric disorders within its patient community. Formerly the Caron Foundation, the acclaimed Caron Treatment Centers network operates treatment centers in Dallas, Wernersville, Pa. and Caron Renaissance in Boca Raton, Fla. Caron also operates Hanley Center in West Palm Beach and Gate Lodge in Vero Beach, Fla. Caron has regional offices in Atlanta, Boston, Bermuda, New York City, Philadelphia and Washington, D.C. For more information, visit