Learn the ways staging can capture buyers' hearts for a successful, top-dollar sale.

Many homes are going under contract the first weekend they're listed—and sometimes without any preparation for the market. Still, real estate professionals can't promise sellers their property will stand out and receive the highest offers unless buyers fall in love with the home. That's where staging makes a big difference! In what ways does staging capture buyers' hearts for a successful, top-dollar sale? Let us explain.

Help Buyers Emotionally Connect

Staging is about showcasing an engaging, move-in ready home that creates an emotional connection with the buyer. Updating décor with on-trend, inviting style—particularly in living rooms, primary bedrooms, kitchens, and dining rooms—can make a memorable impression. Once engaged, buyers will be more committed and possibly willing to increase their offer, and they may be less likely to change their minds at the last minute or ask for concessions.

Eighty-two percent of buyers' agents said staging helped their clients visualize the property as their home, according to the National Association of REALTORS® 2021 Profile of Home Staging.

Help Buyers Better "Visualize" a Vacant Home

There is no question that a dark, empty property will not get the same attention as one filled with on-trend, engaging furnishings and accessories. Not only does it instantly help buyers visualize their furniture in the space and how it will match their lifestyle, but it also creates a more spacious and inviting room.

Read more about why staging matters even in a Seller's Market