The Guitar Sanctuary, based in McKinney, will hold a grand opening celebration of its new location on Saturday, Nov. 9. It will also mark their third anniversary.

The Guitar Sanctuary (TGS) moved to its current location on Virginia Parkway in October.

The store will be open all day from 10 a.m. to 6 p.m., and the live music will kick off in the new Sanctuary Event Center at 5 p.m. Among the live performers at the event include Paul Reed Smith, Ian Moore, David Grissom and the Maylee Thomas Band.

“Lots of our favorite vendors will have representatives on hand, and we're thrilled to announce that we'll have an incredible lineup of the world's best luthier s on hand, including Paul Reed Smith, Nik Huber, Dennis Fano, Gabriel Currie Echopark Guitars), Fender Custom Shop master builder Dennis Galuszka, and other suprise guests,” said George Fuller, one of the store’s owners.

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The grand opening of the store will coincide with a grand opening of their new event venue, The Sanctuary, which offers full-service event planning with seating capacities of 180 people for a plated event and up to 300 for a cocktail event or concert.

In the April 2012 issue of McKinney Magazine, TGS was highlighted as one of five unique local businesses that exemplify McKinney's entrepreneurial spirit.

From the article:

The Guitar Sanctuary is the North Texas destination for seasoned players or those who are just beginning. Named one of the top 20 coolest guitars stores in the country by Premier Guitar Magazine and a magnet for many reputable players who live in the area, TGS is a must-see for visiting CEOs with a passion for the six-stringed instruments. But it’s also about the kids.

Fuller, Maylee Thomas and Shane Frame are co-owners and provide a one-on-one experience with the service, attention, and knowledge that comes from playing in the local music scene for years. Guitar lessons from one of the shop’s 10 instructors, most UNT music grads, start at $35 for half an hour. Beginners learn not just the power chords and cool licks, they also learn the thinking behind why Jimi or Eric or Keith played it the way they did.

“We ask parents to tell us about their kids when they come in for lessons,” says Frame. “We want a deeper commitment and relationship than just making a sale. Parents are entrusting us with their kids and that, along with our passion for music, we take very seriously.”

It’s not just a place for guitar gods in training. Piano, bass, and voice lessons are all there; and if you’re serious about playing, you could find yourself walking out in a band. The guitars for sale are professional products and the prices reflect that, so newcomers might want to BYOG. “It’s more than a guitar shop,” says Thomas. “There’s clothing and jewelry for men, women and girls. Original guitar-inspired art by Sergio Lazo adorns the walls. It’s an experience.”

Air guitarists and fashion unite here. TGS is the place to get your groove on with some tasty riffs or a T-shirt with ‘tude.

“I opened the doors of The Guitar Sanctuary three years ago with a simple mission statement, ‘establish a creative gathering place for players, young and old, managed by caring and passionate musicians, where the finest guitars, amps and accessories can be explored.’” said Fuller. “The pursuit of this goal has been tremendously rewarding. I have reconnected with old industry friends and made many new ones. I am so blessed to be involved in something that I have a true passion for.

“As a lifelong player and collector, I am a lover of guitars and the artistry and craftsmanship that is exemplified by those passionate builders that wow us all with their incredible instruments.”

For more information about The Guitar Sanctuary, visit their website at theguitarsanctuary.com/ or their Facebook page at facebook.com/GuitarSanctuary.