Maintain Campaign: An Energizing Community Fitness Challenge

MCKINNEY, TX — Craig Ranch Fitness is committing itself this holiday season to community-wide health awareness.

The Maintain Campaign challenges participants to maintain their weight over the holiday season; everyone who is within four pounds of their November weight come January is eligible for special prizes! Throughout the campaign itself, all participants will not only enjoy exclusive Maintain Campaign perks and discounts, but also become part of an energized and accountable community, keeping each other motivated in person and from a distance.

While the campaign largely focuses on physical and nutritional health, its mission is well-rounded wellness — a well-being upgrade from the inside out.

“The holidays are always a special time of year, but they can also be very stressful. Taking care of yourself as a whole is the best present you could give yourself,” said Fitness Director Taylor Lanni. “If you are the best you, you will be better for everyone else, as well.”

The campaign is open to everyone and will run from Nov. 2 to Jan. 3, with Weigh In Week from Oct. 26 to Nov. 1 and Weigh Out Week from Jan. 4 to 10. Individual registration is $45. Special corporate and group registration is also available for $25/person for groups of 10 or more. All interested can register by emailing

While most perks are open to everyone, non-members can also purchase a Non-Member 2-Month Club Access Upgrade to fully experience everything the club has to offer.

Throughout the duration of the campaign, all participants will have access to:

  • Complimentary Access to CRFS VirtuaGym Community + Workout Challenges
  • Complimentary Access to CRFS Maintain Campaign Facebook Community
  • 1 Week of Complimentary Evolve Group Training
  • Nutritional and Fitness Tips + Tricks
  • 10% Off Pilates Sessions
  • 10% Off Spa Services
  • Special Supplement Discounts
  • 4 Complimentary Recovery Sessions
  • 10% Off Personal Training Packages*
    *requires CRFS Membership or Maintain Campaign 2-Month Club Access Upgrade

The Maintain Campaign is a successful staple of Craig Ranch programming, returning this year as a positive call to action for the Collin County community. It’s a program that has a track record of leaving participants fit, fulfilled, and ready to give back to their community. Amid a stressful time, it preaches wholistic self-care.

“We want to help hold you accountable to your goals,” Lanni said. “Even during the holidays, you can still strive to be a better you."