Prestonwood Christian Academy has unveiled a completely redesigned website at www.prestonwoodchristian.org with the desire to appeal to prospective families as well as communicate effectively with current parents, students, alumni and other stakeholders. Prestonwood’s users’ experience should be enhanced as the new site is now responsive, meaning that desktop webpages adapt to any mobile or tablet device to be easily viewed.
“A significant number of our prospective parents find PCA online through Google searches and word of mouth,” said Dr. Larry Taylor, PCA’s Head of School. “It is critical in today’s fast-moving, innovative, and technologically advanced world that PCA is able to virtually stand out as warm and welcoming, that our difference factors are defined, and that our philosophy of Kingdom education is easily understood.”
In PCA’s fifth year of partnership with Finalsite, the redesign process began in February and continued throughout the summer months. In addition to an entire website dedicated to promoting Prestonwood Christian Academy in Plano, the site also boasts a home for PCA’s other campuses: PCA North in Prosper and PCAplus Virtual Academy.
In designing the new website, a primary goal for the school was appeal to prospective families with marketing information, but to also communicate effectively with current families and alumni using strategic navigation. Additionally, PCA desired to improve user experience by creating better readability, with more white space, and reduce the number clicks needed to reach information. A new interactive Campus Map was created for the website to support on-campus visitors, and easy access is readily available for donors and corporate sponsors as well.
“More than 60% of PCA’s website traffic views our site on a mobile or tablet device,” said Dr. Taylor. “We know our families and staff will greatly enjoy the benefits of our new responsive site. It is our hope and prayer that this powerful communication tool reaches families in our community who are seeking academic strength and spiritual growth for their student.”