McKinney’s long-awaited restaurant row is gaining momentum even as the city as a whole has seen an uptick in the number of dining establishments in the past year.

Years of efforts to bring more dining, retail and entertainment options to McKinney are beginning to pay off, according to a recent market study that shows that for the first time, McKinney is keeping more sales tax dollars in the city than it is losing to surrounding areas.

More options have begun to trickle into the area of late, including Firo Fire-Kissed Pizza, Dillas Quesadillas, Henderson’s Kitchen and Tap, Costco and a future Cinemark Theatres. All are businesses actively recruited by the McKinney Community Development Corp. and The Retail Coach, a retail economic development company hired by the city.

The next major project for the city is to flesh out what has been referred to in the past as restaurant row. The concept plan, which was approved by the McKinney Planning and Zoning Commission in mid-September, features 12-13 restaurants, 10-12 retail spaces and entertainment space totaling 393,300 square feet on 51 acres at the southeast corner of Custer Road and US 380. However, site plans from the developer show 15-16 restaurants coming to the area.

Renamed The Avenue at McKinney, the restaurant row is the result of a 2015 initiative McKinney City Council adopted as part of its strategic plan to begin actively recruiting businesses to McKinney.

“I know from the developer’s standpoint that what they are looking to create is a destination that would have entertainment, restaurants, and it may even have some sort of park-like amenities to make it a quality-of-life destination for people to spend their time,” said Cindy Schneible, McKinney Community Development Corp. president.

More about this development can be found at