McKINNEY (Nov. 13, 2013) — The City of McKinney 2013 Annual Report is now available in a new format. This year’s report, “25 Reasons to Love McKinney,” is an interactive digital annual book that includes videos and links to websites. In this format readers can scroll through the publication page by page, just like the pages of a magazine.

The report is accessible online at A printed postcard available at city facilities provides a QR code which links directly to the Annual Report. The Annual Report is viewable on computers, smartphones and tablets.

“We think McKinney has everything to offer as a great place to live, work and play, so we decided to come up with the top reasons why our hometown is the best. The new digital format enhances the text and images with links to more details, sites where information is constantly updated and videos that bring the stories to life,” said CoCo Good, Director of the McKinney Communications and Marketing Department.

The 2013 Annual Report spans everything from the city’s parks system and vibrant downtown to the City Council’s commitment to smart development and overall community spirit. It features accomplishments and milestones from the past year.

Interactive features let readers view videos and link to supplemental websites. Readers can pick up where they left off with a direct link if they can’t finish the report in one sitting, and a tool bar makes it easy to share information through social media, email or by downloading and printing the report. There are also tools for translation and text-only reading.


About McKinney

McKinney, Texas, is unique by nature. As one of the fastest-growing cities in the United States, McKinney has a current population of nearly 141,000. Incorporated in 1848, the city is located 30 miles north of Dallas and is the county seat of Collin County. McKinney offers rolling hills, lush trees, a historic downtown square and unique neighborhoods and developments. The city ranks No. 2 on the Money Magazine Best Places to Live list for 2012. Visit the city’s website at