Trinity Falls has brought on Haley Howland as its new Director of Fun.

Howland, an East Texas native, is in charge of the McKinney development’s lifestyle program, planning resident events, organizing outings and coordinating special interest groups such as the Gold Cart Club, Happy Hour Social Club and Best Years Club.

It’s all part of instilling a hometown flavor into the master-planned community.

“I’m from a really small town and know what a sense of community feels like,” Howland said. “I want residents to have that sense of unity and belonging. I want people to not just know their next door neighbor, but the person who lives four blocks over.”

Howland says she expects to host events at the community’s resort-style pool, as well as at parks and The Club, a large-scale recreation center.

“I want to get kids out of the house and enjoying our beautiful amenities,” she said.

Howland is a graduate of Stephen F. Austin and holds a degree in hospitality.

Trinity Falls, which recently welcomed its 500th homeowner, features a range of home choices by well-known builders priced from the low $300,000s. For more information about Trinity Falls, visit