DALLAS (Nov. 20, 2012) – Last year, The Dallas Foundation introduced Giving for Good Cards, the first philanthropic gift cards to launch in North Texas. Purchases by corporations and individuals exceeded $60,000 during the 2011 holiday season.

Giving for Good Cards are similar to retail gift cards, but instead of ultimately converting to merchandise or services, they are redeemed as donations to nonprofit agencies. The purchaser of the card receives the charitable tax deduction. Recipients may donate the cards to benefit any 501(c)(3) public charity in the United States online, by mail or in person.

Businesses can select from four 2012 holiday designs, customize the cards with their company name or logo, or create their own exclusive card design. The cards can be used as a thank you for clients or to reward employees through corporate recognition programs.

Torrence Robinson, senior director of community affairs at Fluor Corporation, said, “We thought Giving for Good Cards would be a unique and meaningful way to recognize employees who have gone the extra mile by volunteering to serve in a leadership capacity for one of our key volunteer programs or distinguished themselves in support of our community initiatives.”

Robinson added, “Recipients of the cards were excited to direct a donation to the nonprofit of their choosing and the process was easy. Giving for Good cards also help to reinforce the value our company places on making a sustainable difference in locations where we have a presence.”

“Our board members and staff were amazed by the popularity of the cards with individuals and businesses of all sizes during the first year of the program,” said Mary Jalonick, The Dallas Foundation President. “We encourage everyone to consider Giving for Good Cards as a philanthropic alternative to traditional holiday gift-giving.”

For more information contact The Dallas Foundation at 214-741-9898 or visit dallasfoundation.org.

About The Dallas Foundation

The Dallas Foundation, established as a community foundation in 1929, serves as a leader, catalyst and resource for philanthropy by providing donors with flexible means of making gifts and bequests, the income from which primarily supports the charitable causes of the city and county of Dallas. For more information, visit dallasfoundation.org.