Small business owners are often so busy managing the day-to-day details that they don’t step back to consider the big picture: How can I extend the reach of my business? And, what venues should I pursue to spread the word about my business?

The McKinney Chamber of Commerce is helping meet the marketing needs of area businesses by providing various educational and promotional resources. For example, attendees at our popular marketing boot camp learned last year that the face of marketing is rapidly changing because technology is ever-evolving. Small business owners were advised to embrace the use of technology and social media for marketing.

A recent article on mashable.com reiterated that social media is an increasingly important tool for building brands. Facebook, Twitter and other social networks allow businesses to connect with their customers, boost customer loyalty and build engagement. For example, Richard Anson, founder and CEO of Reevoo, told mashable.com: “As people increasingly use social media in their personal lives, businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue.” Doing this can increase the brand awareness of a business throughout the community and drive new customers to the doorstep. For more information, check out “10 Top Execs Share Their Social Media Secrets” on mashable.com and go to mckinneychamber.com to search for businesses that will help build your online and social networking presence.

Another opportunity for area businesses to gather insight is at the Chamber’s ongoing, four-part CEO Series luncheons. The next luncheon – which will focus on media and technology – is set for 11:30 a.m. Tuesday, April 24 at Eldorado Country Club in McKinney. The keynote speaker is a man who knows technology: Jim Moroney, publisher and chief executive officer of The Dallas Morning News since June 2001. A member of A.H. Belo’s management committee, Moroney also served as president of Belo Interactive Inc. from its inception in May 1999 until 2001. Among the topics Moroney will address during the luncheon is how journalism has changed to keep up with technology – and why print products are still relevant.

During the luncheon, the McKinney Chamber of Commerce will reveal details about new online initiatives and how businesses can take advantage of these new vehicles to market themselves.

“Through our new online initiatives and McKinney Magazine, which is read by more than 47,000 area households and businesses, the Chamber is providing local businesses with opportunities to be heard by new audiences like never before,” says Jodi Ann LaFreniere, President and CEO of the Chamber.