Who are you and what is the name of your business?
Author | Speaker | Cultivator
What inspired you to start your business?
I believe I was first inspired to speak into the lives of others by my high school Chemistry teacher. First, he modeled the value of investing time in people. Second, he taught me that learning can be engaging and fun. Third, his encouragement continued through my own teaching degree.
As an author, I invest time in developing materials that bring value to people’s lives. When I speak, I desire to engage my audience through meaningful content and personal application. I choose to call myself a cultivator because my passion is to cultivate personal growth within the lives of those I have the opportunity to influence.
What services or products do you offer?
- Motivational Speaking
- Corporate Workshops including Teambuilding and Temperament Dynamics
- Retreat Development and Teaching
- The Transform My Thinking, God Bible Study Book and DVDs
- Online Resources such as video teaching
- Thought Transformation Coaching
What is unique about your business?
My business is built on my experience as a teacher, the Science Department Head, team coach, and 17 years in the entrepreneurial business world. Additionally, I’ve coordinated local and regional conferences along with speaking engagements ranging from small groups to several thousands. I also deliver weekly content through live online streaming.
How does your business give back to the community?
Since moving to Texas/McKinney/the area, I have been an active member of the McKinney Chamber of Commerce, served on the LINKS committee for 8 years, and served as the Chair of LINKS and the Women’s Alliance of McKinney. I regularly volunteer at my sons’ school activities, host multiple fundraisers for local organizations, coordinate outreach opportunities through my church, and personally mentor several ladies in the area.
What obstacles did you have to overcome to get to where you are today?
The greatest obstacles I had to overcome are my pride and self-sufficiency. Being open to constructive criticisms, asking for help and guidance are the keys to growing my business and sphere of influence.
I also learned to set long range and immediate goals. As an entrepreneur, it is critical to keep pressing towards the long-term goals by actively completing the immediate goals.
What methods have you used to grow your business?
The first steps I took after moving to McKinney 8 years ago was joining the Chamber of Commerce and consistently networking with my fellow business owners. I learned about what they offered, personally used their services, and referred them to my friends and associates. Investing time to learn about others continues to develop mutually beneficial relationships.
I form strategic partnerships with specific industries to leverage parallel target audiences. For example, when there are functions and events that involve my jewelry business I try my best to also include my cosmetics, clothing, and photography associates. Actively looking for opportunities for others has deepened my referrals across Collin County and beyond.
Before publishing my first book I took advantage of every speaking opportunity, both in Texas and several other states, to present my material, get feedback, and refine my presentation. Having a diverse audience helped me to improve my message and delivery.
I purposefully invested time and finances to learn about social media, branding and marketing to grow targeted audiences on Facebook, Instagram, and YouTube. Through these efforts I have established training opportunities via interactive online video, one-day workshops, weekend retreats, and my Transform My Thinking, God workbook reaching a small group in Africa.
What is the secret to keeping happy customers?
Listening with the intent to understand the needs of each person, while speaking truth through my own vulnerability. I also desire to keep it personal and go above and beyond in my level of service.
Who has been your greatest inspiration?
My greatest inspiration is found in Jesus Christ. His humility and personal investment for my benefit have eternally transformed my heart and mind. My desire in all that I say and do is to honor Him, pointing people to the life-changing message of the Bible, and making sure that everyone knows that they have value and worth.
What is your most/least favorite thing about your business?
I absolutely love speaking into people’s lives one-to-one, through my writing, my online video encouragement, and my public speaking.
Where do you see your business going in the future?
My plan is to develop multiple resources for growth and building vibrant relationships that are applicable to both personal and corporate environments. I want to speak nationally and internationally on how each one of us can embrace life to the fullest.
To what do you attribute your success?
I attribute my success to my faith, my tenacity, and my desire to add value to others.
What’s the best advice you would give someone thinking of starting their own small business?
First, I encourage people to believe that you can start and build a business. Have a clear specialized track of how you can serve your clients, and then get your message out the community. Join your local Chamber of Commerce and attend networking opportunities, initiate conversations, and build a networking family that will assist you in marketing your business.
The McKinney Chamber of Commerce is highlighting one small business each day during National Small Business Week as part of the Chamber's recognition of this event. To find out more about Small Business Week visit sba.gov/nsbw/nsbw. Share your small business dreams and successes on social media using #SmallBusinessWeek