Once Upon A Child of McKinney has gone gold. The local gently-used children’s reseller was recently recognized for achieving a "Gold Standard" measurement.

The Gold Standard is reached when a store achieves a set of standards set forth by the franchisor during the evaluation process. The McKinney store, located at 2960 W. Eldorado Pkwy. Suite 30, achieved the customer experience, store operations and consistent brand identity to earn Gold Standard recognition for the second consecutive year.

"Being recognized as a Gold Standard store is a very significant accomplishment, but even more, it means we’re succeeding in providing our customers the best shopping experience possible," Roy Becerra, owner of Once Upon A Child of McKinney, said in a news release.

"Portraying a standardized look and maintaining a high level of experience for my customers helps ensure a consistent brand appearance, which in turn contributes to a more positive shopping experience," he said. "By reaching the Gold Standard, we’re helping create an identity that customers recognize and value."

To identify a Once Upon A Child Gold Standard store, look for the Gold Standard seal at the store or visit www.onceuponachild.com, where Gold Standard stores are recognized on the store locator page.

"Once Upon A Child provides a place for parents to buy and sell their quality, gently-used kids stuff for their ever-growing children - saving them time and money," Becerra said. The McKinney location sells a wide selection of new and used kids stuff, such as apparel, furniture, equipment and toys.

Franchised and branded under Winmark Corporation -- a company that develops and supports franchises and provides financial services for retail stores that buy, sell, and trade new and used merchandise -- Once Upon A Child has more than 240 locations in North America. All stores are individually owned and operated.

"We are very proud to recognize the McKinney location for reaching their goals and contributing to the Once Upon A Child overall mission to deliver the best brand experience in the industry," said Susan Baustian, director of Once Upon A Child.