DALLAS (April 30, 2014) — Market Street, part of The United Family™, announced the introduction of a new loyalty program for guests at its Dallas/Fort Worth area stores. The new guest engagement program is free, offering an enhanced mobile application (app) and a more customized shopping experience, saving guests time and money.
The new program features purchase recommendations, product coupons and free offers that are individually tailored to each guest based on shopping habits, creating a personalized experience that allows guests to easily take advantage of relevant offers. More than 167,000 guests who are already registered as “Smart Rewards” members are automatically enrolled into the new program and have until May 20 to redeem existing loyalty points.
“Our new loyalty program in Dallas/Fort Worth offers Market Street guests a unique opportunity to have a say in which coupons, discounts and rewards they receive,” said Robin Cash, loyalty marketing manager for The United Family. “These changes allow us to offer guests more of what they want and use, improving the overall shopping experience by saving time and money.”
Market Street loyalty program members have exclusive access to deals, coupons, promotions and sweepstakes. Redeeming offers has also been made simpler, as guests will only need to provide a phone number at checkout rather than carrying a membership card.
A new iPhone app, available today, also offers the ability to update profiles for a more customized experience. With one touch, guests can view and share shopping lists via text and email, as well as add unique Market Street recipes and coupons directly from the weekly ad. To access the mobile app, iPhone users can visit the Apple App Store and search keyword “Market Street.”
Reward and promotional offers for the new loyalty program will include kids club, health and wellness initiatives, beer and wine offers and pet-related deals, allowing guests to select rewards according to their needs.
Registering and redeeming points is easy and can be done online at marketstreetdfw.com, using the new Market Street mobile app, or visiting in-store kiosks in the company’s seven Dallas/Fort Worth locations: Allen, Colleyville, Coppell, Flower Mound, Frisco, McKinney and Plano.
About Market Street
Market Street is a unique and inspiring shopping experience — the place to go for people who care about food, who want a healthier lifestyle, and who are open to fresh new food ideas. It’s the place “where everyday meets gourmet” — where guests can bring many shopping lists to one store. Market Street locations can be found in McKinney, Allen, Amarillo, Colleyville, Coppell, Flower Mound, Frisco, Lubbock (3), Plano and Wichita Falls.
About United Supermarkets, LLC
Now in its 97th year of operation, United Supermarkets, LLC, is a Texas-based grocery chain with stores in 31 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates 58 stores under four unique brands: United Supermarkets, Market Street, Amigos and United Express, along with subsidiary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, visit unitedtexas.com.