Heritage Land Bank has brought aboard a strong team player to help tell the bank’s story and communicate the role Heritage plays in financing rural property and agricultural operations in Texas.

Jay Novacek, rancher and former NFL All-Pro tight end, will appear on behalf of the bank in an upcoming marketing and advertising campaign beginning in May. Novacek, his wife Amy and their North Texas ranch will be featured in various media throughout East and North Texas touting the advantages of financing rural and recreational properties as well as farm production activities through Heritage Land Bank. Heritage CEO Bill Tandy says Novacek is a great fit.

“Jay is a respected horseman and rancher and has embodied the rural Texas lifestyle for almost all his adult life,” said Tandy. “He and Amy are wonderful people who live on their working ranch and are up with the dawn to feed and care for their animals just like many of our loan customers. Jay’s integrity and love of the land make him a great addition to our team. We look forward to working with the Novaceks for years to come.”

The relationship between Heritage Land Bank and Novacek is to be long term. He is a three-time former Super Bowl champion with the Dallas Cowboys and played for the team from 1990 to 1995. Today, Jay and Amy live on their ranch south of Fort Worth and are involved in numerous charitable organizations. Among other ranching pursuits, he owns and trains cutting horses and raises cattle. He is also an avid hunter and outdoorsman. Novacek currently hosts a weekly television show on RIDE TV called Saddle Up With Jay Novacek.


About Heritage Land Bank

Heritage Land Bank is a lending institution and a member of the Farm Credit System. The bank has locations in Athens, Fort Worth, Greenville, McKinney, Nacogdoches, Palestine and Tyler. As a cooperative, Heritage Land Bank is owned and managed by its loan customers, with whom it shares its annual earnings in the form of a cash patronage. Heritage has paid back more than $34 million dollars to its members in just the past 20 years. For more information, please visit HeritageLandBank.com.