Hometown realtor Susan K. Beers, an expert in selling McKinney’s unique, historic properties, was recently recognized by Fathom Realty CEO Josh Harley for being a top-selling Fathom realtor in 2016. The award reflects Susan’s home sales of $7+ million across the Dallas Metroplex, including the beautiful Craftsman, Victorian, Colonial, Bungalow, and Farmhouse homes that help to make Historic McKinney so sought after. Susan sold 17 homes in the Historic District in 2016, as well as homes beyond its borders.
“Susan was one of Fathom’s Top 5 producing agents in Collin County last year, and our top agent in McKinney’s Historic District,” says Susan’s broker J.R. Russell. “This is her second award for being a top producer. Her specialty of historic McKinney homes is more of a passion for her than a job. She lives it, breathes it, and really enjoys it! We are honored that she brings that passion and commitment to outstanding client service to Fathom."
Susan and her husband Danny were lured to McKinney’s east side eight years ago. They loved the Historic District’s welcoming community, small-town feel, and varied architecture dating from the mid-1800s. The couple purchased a charming bungalow on Waddill Street, which they moved into with their Golden Retrievers, Corona and Heineken. Three years ago Susan left event planning to jump into real estate. Her goal, every time she stakes her signature black Fathom sign into the ground, is to help others achieve their dream of nesting in the 75069 zip code.
“I still love event planning,” says Susan. “But when Danny retired, I wanted to find something I could do from home that he could be part of, too. Let’s face it, purchasing and/or selling a home is one of the biggest events in people’s lives! I love being part of the process. Real estate, for me, comes from a place of helping people versus selling people.”
Janet Landers, a home stager and real estate investor who has lived in the Historic District 20+ years, helped to launch Susan’s real estate career by giving Susan one of her first listings. “I recognized that Susan had been in McKinney long enough to represent our unique community and neighborhood in an exceptional way. She’s still learning, as every house is unique. But when issues come up, Susan doesn’t get stymied. She turns to knowledgeable locals, like Guy Giersch, McKinney’s historic preservation officer, to get answers. Susan makes her job look easy, but she works very hard. She brings an insider’s perspective that outside agents simply can’t match.”
Sarah Covington, who recently used Susan to sell her meticulously renovated historic home of 10 years, concurs. “I had heard through friends that Susan was really good and very educated about McKinney’s historic homes. I saw it to be true when I watched her chat with Dallas agents. They had so many questions. Susan can talk a buyer through the entire process of buying a historical home. Dallas agents can’t; they don’t understand these homes.”
Trust is a highly valued commodity in the Historic District, where many of the residents have known each other for a decade or more. Yet even newcomers feel the draw of Susan’s warmth, can-do attitude, and passion for McKinney’s historical gems.
Newcomers like Kay Kelsey and her husband Rick, who downsized from their 4-bedroom, 3-car garage home in Prosper with Susan’s help. The couple called Susan after seeing her Fathom sign posted outside one of the Historic District’s 1940s cottages. “One call,” says Kay, “and Susan took it from there. From day one she treated us like friends. Her heart is so big.”
Impressed with Susan’s skill in managing their buy, the Kelsey’s promptly handed Susan the listing of their Prosper home. It was under contract within two weeks. “We couldn’t believe the price Susan wanted to list,” admitted Kay. “It was way more than we thought possible. But the buyer happily paid it! Susan certainly does her homework. She’s very impressive.”
One of the challenges of buying into Mckinney’s Historic District is that the inventory is limited—and doesn’t linger. Fortunately, Susan’s extensive network of friends and neighbors routinely alert her of upcoming homes before they list on MLS. Long-time resident Sue Sanderson is just one client who has benefited from this insider knowledge.
Susan handled the sale of Sue’s large Colonial Revival this past November, after alerting Sue of the coming availability of a smaller Victorian. “I had it in my heart to downsize to a Victorian Farmhouse,” explains Sue. “Susan made it happen! She’s such a good listener. Susan truly enjoys helping people to find the exact house they want to live in!”
Honored to receive Fathom’s Top Producer award for the second consecutive year, Susan is quick to share her gratitude for her “amazing support system” that continually gives her referrals. “The histories of these homes is fascinating, and those of us now living in them understand that we’re tasked with being good stewards,” says Susan. “These homes have a rich history of families who settled in McKinney and were instrumental in its direction and growth.”
Real estate is so much more than opening doors and selling homes, adds Susan. “It’s about communication, and managing expectations, and building trust. It’s about listening, and managing emotions, and keeping everyone calm during the process. How lucky am I that I get to work with my neighbors, in the neighborhood that I absolutely love? It makes me happy that so many of my clients become close friends! This is a very rewarding job!”
Susan would be delighted to work with interested buyers and sellers in Historic McKinney. She can be reached at 214.236.2231 or at firstname.lastname@example.org. Please visit Susan’s business page on Facebook.
Fathom Realty is a national real estate brokerage firm based in McKinney, Texas. With offices in 19 states, it has been named in Inc. Magazine’s Top 500 for the last three years. It is one of the fastest growing private firms in America. (3-Year Growth: 1,604 percent.) http://susanbeers.fathomrealty.com