Members since 2010, Colorit Graphic Services shares their insights on business and being a member of the McKinney Chamber of Commerce.

Who are you and what is the name of your business?

Trace Calverley – Owner of Colorit Graphic Services (AKA ColoritGraphics.com)

What inspired you to start your business?

For some it starts out with a Coloring Book and doodling that they find a desire to draw and use their imagination. For me, it was much earlier than that. Having been involved with art from infancy (I’ll let my mother explain that when I’m not around), I have always found a fascination with trying to create. Personally, I think we are all artist in our own ways…I mean didn’t our Creator, Create us? Therefore for me, it is extension of both the mind and the heart.

Coming from a work environment where we once had to hand draw, use cameras and actually used to cut-n-paste up ads, cosmetic bottle designs and other advertisements to the day I received my first computer back in the early 80’s, things have come a long way in the Design and Printing Industry.

As for what inspired me to start my own business, it was a little nudge as I had worked for professional photo labs, had developed some really good relationships with clients as was a stickler about customer service…then came the day that I was asked to stop my personally endeavors as an artist as it was considered a conflict of interest. My wife Debi was from a financial background with Whirlpool Corp. and GreenTree Financial and I had a desire to get her to a point where she could volunteer more with studying the Bible more with those who needed someone to care about them and help.

So, in our home that we designed and built in McKinney, in 1999, a 12’x12’ room, we started our business. One computer and one printer. Fast forward now home-grown in McKinney for 15 years, we are the largest Digital Design, Printing and Sign business in the area. It has certainly been a blessing from our Creator to also one who wanted to create.

What services or products do you offer?

As for what we offer…it is almost easier to ask what we don’t offer…but here are a few of the services we want the community to know we can help with: Computer Graphic Design (Not Cookie Cutter stuff either)…Small and Large Format Printing, Lamination, Mounting, Vehicle Graphics, Cut Vinyl Applications, Trade Show Graphics, Banners, Signs of all Types, LED Lighted Applications, Routed and Dimensional Signage, Exterior Signs for Storefronts, Real Estate Signs, Magnetic Signs, Printing on Canvas, Canvas Stretching, Picture Framing, Dye-Sublimation Services, Laser Engraving and Cutting, Full Color Auto Wraps and a working knowledge to figure out how to make ideas come to reality.

What is unique about your business?

Basically what stands us apart from even what might be considered “Big Box” service centers is our ability to look past the walls of what corporate will or won’t allow. We are creators and want to find ways to make clients visions come to life. We specialize in helping a small business from start to where their potential might go. From the logo to print to multiple locations or hundreds of employees, we are the marketing and graphics team behind the scenes. We have many clients that can attest to our working together over the years…some from the first we were in Business 15 years ago.

How does your business give back to the community?

Colorit Graphic Services, realizes that the best thing that can be from success is to share the success. We give back to local schools, city services, organizations like the Samaritan Inn and Meals on Wheels by giving considerable discounts on services needed. We also help with community events, whether it be a Golf Tournament Signage for organizations like Pros 4 Care or Auctions or Signage for those who help with The Lions Club etc…so Sharing Success Helps Everyone to Succeed.

What obstacles did you have to overcome to get where are today?

No business that I know of does not struggle to make good things happen that are in the interest of not their immediate family, but with their clients who are friends in business. We just work at being honest, care about the people we work with and do what we can to avoid problems. When people know what to expect, then the unexpected is minimized.

What methods have you used to grow your business?

Great Customer Service is No. 1. We are members of the Chamber of Commerce, we utilize social marketing and build relationships that ultimately help grow our business. We have a “5 Star” Google Rating, which they tell me is pretty good!!

What is the secret to keeping happy customers?

Most would say service I suppose, but I think foremost is caring. No one wants to feel like just another number. If we care, we will listen, learn and serve those who come to us with their needs.

Who has been your greatest inspiration?

Our Creator's name means “He Causes to Become”…so he and his Son who set a perfect example get the number one and two spots. After that, I will say my mother who is very creative herself, my father who was a sheet metal engineer, my teachers over the years, but the one who supports me day in and day out and as of May 19th is my wife of 32 years Debra Calverley.

What is your least favorite thing about your business?

There is not enough time in a day to get everything I want to get finished…done…

Where do you see your business going in the future?

To the future…that’s the exciting thing about our industry and our business...it has grown and with technology and our desire to stay with technology, we are embracing not only what we do now, but the potential. It’s always making us look forward, which is exciting for us and our clients.

To what do you attribute your success?

Taking business serious requires one to look at every job, at every client need and doing the very best you can, but keeping balance as well. I like the new Tim McCraw song, though dedicated to his daughter, I think it’s a valueable reminder for us all…”Stay Humble and Kind.”

How are you involved in the Chamber and what is the effect on your business?

Here’s where my honesty and confession comes in…for one, we have been members for several years. While not attending all the weekly meetings, we have made great business friends and always enjoy seeing each other at events. We strive to support any needs the Chamber may have by offering our services and experience and hope to for many more years to come. Oh, and I am taking the time to write this information, so you all know just a little more about us as a business, but more importantly as a people in the community.

What’s the best advice you would give a new chamber member to get the most out of their membership?

Go to the meetings…take the time to get to know a few each week. Look and forecast what intrest you might have with events the Chamber is organizing and make your business another successful business in one the best communities I have ever had the privilege of working with. …the end.