Chamber member Wendy Kidd, owner of Each & Every Detail in McKinney shares her;business insights.
What inspired you to start your business?
In planning my own wedding, I struggled because I didn’t have a perfect vision of what I wanted or a full knowledge of what planning a wedding entailed. After planning my own wedding and watching many others plan theirs, I decided to take a certification course so I could learn the best way to plan and then set out to help make it easier for others. I was hooked after helping my first client! I jumped into the industry while starting my own business, by working at Storybook Ranch as their event/venue manager. After working their full time and working part-time in my own business for a couple of years, I went full time in Each & Every Detail, prepared with both experience and education. It was a great way to get started and I’ve loved it ever since!
What services or products do you offer?
We offer design, planning and coordination services for weddings, parties and corporate events. We also offer smaller consulting services to couples and to businesses to help them figure out the different aspects of their event, like budget, venue search, etc, so they have the little bit of help they need without engaging our full services.
What is unique about your business?
Our focus is on making the process and execution of events easy for our clients, so they can enjoy the things that truly matter. Our concierge-like service style sets us apart, as well as our fun and engaging personalities. We often find ourselves friends with our clients long after their event has passed and appreciate that we get to be a part of their lives.
What methods have you used to grow your business?
Honestly, it’s our clients that have helped us to grow as well as the efforts of the McKinney CVB in promoting weddings in the McKinney area. Since we started in 2006, we have strong relationships with the wedding and event venues in the area as well as the vendors, which has definitely been a strong source of our growth. Our current clients and those from years past recommend us, which is truly heartwarming.
What is the secret to keeping happy customers?
Listening to not only what a client wants but figuring out what they need and giving it to them! Our clients look to us for guidance on what makes their events and weddings fabulous and memorable, so we must get to know them well to help create what appeals to them as well as their guests.
What is your most/least favorite thing about your business?
Our favorite thing about our business is the people. We love getting to know our clients and developing relationships with them, as well as the venues and vendors we work with. The DFW wedding and events industry is a great one, with friendly and supportive people who are passionate about what they do, so we love being a part of it. The least favorite thing is probably the long/irregular work hours, but the people make up for that.
Where do you see your business going in the future?
While weddings will always be a large part of our business, we hope to grow our social and corporate events more. These allow us to stay in touch with our wedding clientele, but also be more in touch with our community by working for other businesses in the area.
How are you involved in the chamber and what is the effect on your business?
We are new to the chamber and right now we are focused on attending as many of the events as we can so we can get to know the other chamber members and see where we might fit in a volunteer capacity. It’s so much fun getting to meet so many new people and finally spend time with a lot of the businesses we’ve known for years. We have felt very welcomed at each of the events we’ve attended.
What’s the best advice you would give a new chamber member to get the most out of their membership?
Get out there and meet people by attending events the chamber hosts. This is always the best way to build your network and reach those that you want to work with in the future!
Photo by K&S Photography