DALLAS (Aug. 13, 2014) -- The Leading Producers Round Table (LPRT) of the National Association of Health Underwriters (NAHU) is proud to announce that Reid Rasmussen, healthcare executive and founder of the McKinney-based non-insurance health services company freshbenies, has received the association’s prestigious Soaring Eagle Award. The Soaring Eagle Award is the highest honor given by LPRT to recognize NAHU members who have achieved the greatest success in demonstrating exceptional professional knowledge and outstanding client service.

McKinney Online - Reid Rasmussen

Reid Rasmussen

“Rasmussen exemplifies the qualities that make health insurance agents and brokers such important resources and advocates for American consumers,” said Carolyn Louise Goodwin, president of the Dallas Chapter of NAHU. “He has worked tirelessly on behalf of countless clients to ensure they have the help they need.”

Rasmussen, former health insurance company manager, launched freshbenies in 2009 in response to the growing health care reform movement in the United States. He grew up in Canada and received a Health Administration degree. Rasmussen strategizes with brokers and employers to balance their benefit programs, by offering freshbenies (a non-insurance plan that provides bundled services like 24/7 telehealth, advocacy, wellness support and health discounts).

“It is an honor to be recognized with the Soaring Eagle Award,” said Rasmussen. “This award represents the dedication and hard work of those in the industry and it’s nice to know I’m in good company.”

Rasmussen’s company, freshbenies, was developed to help small to mid-size companies provide an innovative employee benefit that improves access to care as well as employee productivity. These benefits are helpful to employees with higher deductible plans or no insurance at all. freshbenies offers non-insurance health services that are not included under the Affordable Care Act (ACA), but are bundled together in one easy-to-use card. These services include 24/7 access to a board-certified medical doctor, advocacy services that help Americans navigate “the system” with price transparency and medical billing help, discounts on dental, vision and prescription needs and more. freshbenies offers employers packages that are affordable (starting at $8.50 a month per family) while providing relief to employees dealing with today’s higher deductible medical plans. Services like freshbenies are not intended to replace medical insurance and are usually installed alongside a company’s medical plan.

The NAHU represents 100,000 professional health insurance agents and brokers who provide insurance for millions of Americans. NAHU is headquartered in Washington, D.C. For more information, please contact Kelly Loussedes at 202-595-3074 or kloussedes@nahu.org.


About freshbenies

Founded in 2009, freshbenies helps offset the skyrocketing healthcare and out-of-pocket costs with non-insurance services. Members save time, money and frustration on everyday expenses while employers control healthcare costs. Members have access to multiple innovative services such as the ability to call a doctor 24/7 and get a prescription written (if needed), access to expert health advisors who help navigate “the system” including medical billing issues. freshbenies also provides high-quality dental, vision and prescription discount networks as well as security services – all bundled into one easy-to-use card. For more information visit freshbenies.com.