Who are you and what is the name of your business?
I am Lindsey Pennington and I own The Stalk Market.

What inspired you to start your business?
Flowers have been apart of my life since I was a baby. Literally. I am the 5th generation
floral designer on my father’s side. Our family had a nursery & florist for 74 years. When
our family decided to close the business in 2013, I decided to keep my passion going.
This led me to open The Stalk Market in 2014.

What services or products do you offer?
We are a wedding & event florist creating the most grand floral for any occasion or
event.

How does your business give back to the community?
I was born and raised in McKinney and I am proud of it. (Ask my husband, he gives me
a hard time!) I believe our school system is very important in growing our community
even more. The McKinney Education Foundation and 3EMcKinney are two
organizations we give back to.
Have you heard of Hugs Cafe? Well if you haven’t, you need to! They are our neighbors
here downtown McKinney and we like to freshen up their events with floral and support
their non profit needs.

What obstacles did you have to overcome to get to where you are today? (or: What
challenges have you faced in running your business?)

I think most small businesses can attest to this. Balance. With recently having a baby, I
am currently in the struggle of balance of an 8 month old and running a successful
business. I have figured it out finally. Don’t sleep when the baby sleeps. Work when the
baby sleeps.

What methods have you used to grow your business?
Word of mouth is the best form of advertising. When people have a great experience,
they not only will come back, but they will send others.

What is the secret to keeping happy customers?
It’s not just about what the customer is buying. It is about the experience they have.
Flowers are fun. And I make sure they see how fun this is for me when creating their
floral for their special occasion.

Who has been your greatest inspiration?
On my desk I have a picture of my great grandparents. They led our family to the floral
industry. I am proud to be the fifth generation keeping the love of floral alive. I think I am
the only one left in my family generation who still is apart of the industry.

What is your most/least favorite thing about your business?
My favorite thing about my business is creating something different for every wedding.
No bride is the same as the last and it’s fun to always be creating new floral.
My least favorite thing is working the weekends. With having a child now, I miss the
family time with my husband and daughter.

Where do you see your business going in the future?
We keep adding rentals to our business. This may be in the future of opening a full
rental business. It’s always been in the “talk” with my parents and husband, but we
haven’t made the leap just yet.

To what do you attribute your success?
I learned from a designer who is very talented. I can’t thank her enough for showing me
lots of tips & tricks. My father has been in the business for a long time and lets me
bounce things off him all the time. Although he never tells me if it’s a bad idea. My
mother has been there since the day I came to her about opening The Stalk Market.
She is my ride or die. And my husband is the financial guy. He pushes me in
uncomfortable directions I would never think of. Lastly, my success has been attributed
by all my clients who give me the confidence to create the floral.

What’s the best advice you would give someone thinking of starting their own small
business?

Work hard and work a lot. Never stop learning.