What’s in a name? That which we call a rose
By any other name would smell as sweet.

William Shakespeare, Romeo and Juliet

William Shakespeare asks, “What’s in a name?” After all, a rose, regardless of what you call it would indeed, smell as sweet. But what about its color? What is in a rose color? A great deal, apparently!

With Valentine’s Day right around the corner, demand for roses, love’s favorite flower, will skyrocket, with approximately 200 million sold in the United States. Going right to an expert, we’ve asked Stacy Edwards, owner of Edwards Floral Design, to help decipher the language of roses so we can all send (and hopefully receive) appropriately colored blooms on this special day.

Red Roses: Love and Romance

Red roses are the most popular color of rose sent on Valentine’s Day. Stacy explains, “The flowers are a perfect way to express deep feelings for someone special, and the vibrant and dramatic red color stands for love, passion and romance. A beautiful example of a red rose is the Freedom rose, originating from Ecuador. We sell so many of these on Valentine’s Day as well as for wedding anniversaries.”


Lavender Roses: Love at First Sight

If you are looking for a unique rose to send, try the Cool Water lavender rose. “Lavender roses consistently mean ‘Love at first sight,’ and their symbolism is tied to enchantment. Many brides also use lavender roses mixed with other pastel colors for weddings using the purple hue,” explains Stacy.

Pink Roses: A Variety of Meanings

Pink roses come in a variety of shades and can express different meanings, depending on the hue. Light pink roses can mean fondness or sympathy, where darker pink roses can express appreciation or gratitude. Some also say pink roses can represent a secret crush. Be careful!

Yellow Roses: Friendship

The folk song aside, yellow roses traditionally communicate friendship to the recipient. Often sent to graduates, new mothers or for other congratulatory events, yellow roses send a message of warmth and affection to the intended.


White Roses: Innocence and Purity

The color white has always been synonymous with purity and virtue. Thus, the obvious meaning of the white rose is innocence and chastity. Used overwhelmingly in weddings, white roses are often called the bridal rose and are hard to come by in the month of June.

Bi-color Roses

Bi-color roses are also becoming popular. Many of these types of roses are being used in weddings as well as special occasion events. Stacy adds, “We see many requests for bi-color roses like this one, called the VooDoo rose. Orange roses are commonly thought of for passion, as they remind us of the blazingly warm sun and heat.”

So there you have it. Different colors of roses represent and communicate different feelings and emotions. You are now equipped to plan your rose deliveries this Valentine’s Day, knowing how to communicate, through the color of roses, exactly what you want to say.


About the author: Carolyn Cameron is a local marketer and freelance writer who frequently contributes to McKinney Magazine.

Chamber Member Florists

3163 FM 543
972-542-3346 • crumpsgarden.com

1715 W. Louisiana Street
972-548-9911 • edwardsfloral.com

1807 N. Graves St.
972-542-0000 • franklinsflowers.com